When Brazil native Paula Hermanny was a child she spent many hours with her grandmothers. Her maternal grandmother, Izaura, taught Paula everything she knew about sewing and design. Paula’s paternal grandmother had impeccable taste and an amazing sense of style. Both of these women Paula credits for inspiring her to become a designer of Sophisticated, functional and fun Vix swimwear for women.

Who Is The VIX Woman?

Paula’s muse is the Vix Woman. Traveling around the world, vacationing at the world’s most celebrated resorts and beaches, Paula views the Vix Woman at the most popular luxury resort destinations. She takes a look at what swimwear the Vix Woman is wearing and then Paula conceives her next summer swimwear collection from what she sees.

Vix Garners Attention

It did not take long for major fashion publications to notice the level of quality and attention to detail of Vix Swimwear. Soon Paula’s swimwear line was appearing on the pages of the much-coveted Sports Illustrated swimsuit edition. With this level of exposure, women of all ages too notice of VIX Swimwear. Paula’s design career reached a new level of success.

The 2010 Swimwear Collection

Paula’s 2010 swimwear collection has once again surpassed expectations. One-piece and bikini swimsuits come in all colors, styles and patterns, perfect for sunning on the beach or lounging by the pool.

The solid navy blue Jona tube one-piece swimsuit is a has a go-anywhere look. With slightly ruched cups, gold tube embellishments on the straps and halter tie, the Jona is understated elegance at its best.

The Ruthie high-neck black-on-black one-piece swimsuit is sporty and sexy. A high neck line with plunging V cut-out and accented with black beading makes the Ruthie a very fashion-forward one-piece.

Vix swimwear is all about giving customers the choices. Both large and small busted women will find a Vix bikini that was made with them in mind. From Bandeau, ring, tub, halter and Triangle tops to string, tie, flip, ring and ruffled bottoms you will find just what you are looking for in a bikini.

The dusty Powder Blue Malibu bikini comes in your choice of a ruffled bandeau, ruffled triangle or bia ruffled tube top and thick side tie, regular side tie, tube or ruffled side tie bikini bottoms. This is truly a well-fitting swimsuit that will complement any complexion.

If you are looking for something a bit more exotic, the Safari cheetah print bikini is definitely it. Once again, Paula gives you a choice of fully lined tops and bottoms to mix and match. Choose from a Reversible tube, twisted bandeau, triangle tops and tube, side tie, thick side tie, solid ring flip or tube bottoms. Tops and bottoms are adorned with 23k gold plated tube detailing. The Safari tube top works well for women with larger busts, while the Safari triangle is best suited to women with smaller busts.

Looking for more whimsical Vix swimwear? Try the pink polka dot on white Sorbet with bralette and matching tube bottoms or the bralette and pink animal-print bottoms. Either one shouts summer fun.

The best part about this company is the fact that customers who purchase their lines possess incredibly unique and fashionable wardrobes when they appear in public. This means, if you are hoping to stand out from the crowd, or at least avoid blending in, you will certainly find this company’s product line to be very useful. You may have to pay more for this company’s products, but you will find the additional price you must pay to be worth it if your desire to be unique.

The fact that this brand provides incredibly unique products is undeniable. Each piece produced by this company offers styles and patterns you will not be able to find anywhere else in the industry. The uniqueness of each piece produced by Betsey Johnson makes this company’s product line incredibly special.

In fact, Betsey Johnson is the originator of many unique styles, such as tassels, miniskirt trends, and special straps that enhance the overall fashionable nature of this brand. If you compare this company to other product lines in the marketplace, you will certainly discover that this company is providing products you cannot compare to other products being offered elsewhere on the market. In fact, this company produces one of the most original product lines available right now.

If you want to purchase your products from this company, you will discover that one of the most popular styles available includes an accessory that utilizes a skirt concept. This skirt feature is an interesting touch that makes these pieces of swimwear quite unique.

If you search through their line even further, it is likely that you will come across many designs that utilize retro patterns. Not only does this company utilize retro patterns, but they also use many different structures for their bathing suits that utilize older styles that were used many years ago in the bathing suit industry.

Along with the retro styles this company offers, the skirt styles, and other unique features this company’s product line uses, you will also find unique accessories, such as special tassels and straps incorporated into most of their products. These special features make this company quite unique overall. Their products stand out compared to other products on the market, especially when they are compared to cheaper brands available today.

The best part about this company is the fact that they are also devoted to creating comfortable pieces of swimwear. This means, when you are out looking fashionable, you will also be incredibly comfortable. This is truly a wonderful characteristic to find in any bathing suit, especially fashionable bathing suits.

One of the most popular products that the Betsey Johnson company produces is what is known as a tanikini. Tankinis are particularly useful products, if you are looking to purchase a bathing suit wardrobe that doesn’t actually require you to show that much skin. They also make One Piece bathing suits that provide additional coverage, while still providing a great deal of style.

Basically, if you are looking for a bathing suit that is going to be incredibly different compared to the other bathing suits on the market today, you will certainly want to check out the line being produced by Betsey Johnson right now. Betsey Johnson Swimwear is one of the most unique lines of swimwear available on the market today. Also, if you do choose this company for your supply of bathing suits, you will be able to find many different patterns, styles, and shapes for your bathing suit in order to fit your specific and unique needs.

When it comes to celebrities and swimwear, it often seems like anything goes. Star swimsuit styles often push the limits of what average people would dare to wear at their next trip to the beach.

Most of us steer clear of plunging tops and g-string bottoms for more average, streamlined bikinis and bathing suits. So it’s very refreshing to catch a star who’s also wearing a simple, classic look that most of us would be comfortable trying on.

It seems that Jenny McCarthy and other celebrities, like Jennifer Garner and Cindi Crawford, are keeping with more classic bikini styles, instead of the itty bitty sexy cuts that never seem comfortable enough for sunbathing, let alone swimming in the waves!

Like Jenny McCarthy’s simple, striped Bandeau top and side-tied bikini bottoms in this photo, stars sometimes surprise us with how simple their style can be. Granted, this celebrity momma is still hot as a summer day at the beach, but she shows us how simple, classic swimwear never goes out of style.

Just check out this showstopper of a bikini by Island Company!

Live the fabulous life while you frolic on the beach or lounge poolside in this playful-yet-sexy, Bandeau bikini with an adjustable back tie and removable looped neck tie on top.

We love how the cinched-front tunnel Bandeau top flatters and enhances the bustline — and that’s a big plus for those of us who tend to travel lightly in this department.

As far as bikini bottoms go, this one is a hipster accented with adorable butterfly ties on each side. But we think the best part of this bikini is that it’s loaded with dots — lots of ‘em!

They’re vibrant, carefree, fun to look at and hard to miss — and that’s very typical of Island Company swimwear suits. It doesn’t matter if your thing is polka dots, stripes or just all-around preppiness, you’re bound to find the perfect suit with this fun-loving brand.

Based in South Beach, the ecclectic swimwear designer has carved out a niche for himself by defining the “South Beach” look. He’s managed to create standout pieces that incorporate the feel and passion of SOBE.

That’s one of the reasons why we love Red Carter’s designs. We also love the way he uses unique prints and detailed embellishments in his swimwear elements. And the cutouts on his monokinis are to die for!

Red Carter’s iconic designs are so sought after that his fashion shows draw top celebrities such as Anna Kornikova. We give his swimwear for 2009 a big two thumbs up.

This summer at the Miami Swimwear Show in July, we got a bird’s eye view of Salina’s stylish swimsuit fashions that likely set the trend here in sexy South Beach and at other metropolitan beach destinations around the globe.

We’re excited about the Salinas 2009 Collection! The brand has gotten back to a theme of youthful, bright prints with a lot of detail. The feel is young yet Sophisticated at the same time.

While incorporating new elements, Salinas stays true to their signature styles — creating hip, mismatchy and in-the-moment suits that embody the perfect blend of upscale chicness.

The new mom was spotted sporting rock-solid abs in this Hollywood-chic, designer bikini. The dark-haired beauty and hubby Cash Warren welcomed their new baby, Honora Marie into the world, June 7th.

Minus twenty-five pounds and three months later, Jessica’s already got her pre-baby, bikini body back! We love the pearl white, sexy-yet-elegant Triangle bikini top she’s wearing. It’s accented with ring hardware detail that connects the top to the broad shoulder straps.

The adjustable neck and back ties give her the perfect fit and help showcase her new, fuller cleavage. If you’ve got ample cleavage like Jessica, a well-constructed halter top with molded cups or triangle top with adjustable tie straps can help you maximize your best assets.

Jessica pairs her Triangle top with a sexy black bikini bottom, accented with Split, strappy tie sides. To get a similar look at the beach, check out swimwear by Vix and also Lisa Lozano.

Photo by: Clasos

Ever since Tyra Banks graced the cover of the Sports Illustrated swimsuit issue in a stunning Salinas swimsuit, the swimsuit brand has developed a strong and loyal following of Hollywood celebrities and swimwear aficionados who swear by Salina swimwear.

Salinas Swimwear has become a leader in the swimwear industry and is known for setting bikini trends and using only the highest quality lycra. In the Salinas Spring/Summer collection for 2009, we were impressed with the variety of exotic prints, the use of light, easy colors, shapes and sheer fabrics that took us straight to the carefree beaches of Brazil.

We can’t wait to see this unforgettable sea shell-inspired pearl String bikini with sheer cover-up — straight from the runway of the Brazilian Fashion Week in Rio de Janiero (see video here) — on the beaches of Miami.

Meantime, Salinas’ 2008 swimwear is easily “what’s hot right now” in cruise wear. Floral prints paired with stripes, loveable striped terry cloth bikinis, retro polka dots and mod 60′s inspired prints are hip right now.

Photo courtesy: Xinhua/Reuters