Now why is it that when Guess swimwear makes anything is has such wide appeal? Well, you could say that it’s because it is a fixture of American fashion and it’s been around, as such, for quite some time. I disagree. There is a way in which Guess has found a balance between producing garments that are stylish and ones that are quite a bit sexy. This is a brand with confidence and flirt. Not in an expected way. Their swimwear is more grown-up and while some people might call it “safe” I think that there is a matured sex-appeal that makes Guess young and empowered without seeming too stiff. Patterns abound. From animal to floral, Guess who’s got it. If you have any doubts about how cute and provocative their line of swimwear is just take a look at their tribal inspired One Piece cut-out bathing suit. Makes me want to slip it on and ditch my French tutor for a day at the pool.

Step out wearing a Guess Lolita Jean Boyshort Bikini this summer. The Bandeau top has a center tie, as well as a tie at the neck for added support. With the boyshort bottom, this suit is perfect for playing volleyball or riding your bike down the beach. This bikini looks great on women who need just a little extra coverage to downplay any minor figure flaws. Do you get bored wearing the same swimwear day after day all summer long? If your answer is yes, then you need the Lolita String bikini. This is two swimsuits in one. The Reversible top has red and green floral print on one side and western stretch denim on the other. The stretch denim bottoms tie at the sides with natural-colored string. Looking for a denim bikini with more spice? The Guess Riches String Bikini has a Triangle top with gold embroidery and a gold neck tie. The bottoms are trimmed with gold embroidery, as well. This bikini is all girl and glitz.

Open your heart to the Open Heart retro-inspired bikini and Tankini. The black-and-white polka dot fabric has random red hearts scattered throughout the pattern. The bikini halter top ties in front. Its fat tie bottoms are true to the retro styling. The Open Hearted tankini top features a deep V-neckline with fat string neck tie and flouncy fabric falling just to the top of the tankini bottoms. With its black-and-white polka dots and bowed bottom, the Dicey and the Dicey Bandeau will give you good luck at your next beach party or backyard BBQ. The Dicey features a triangle bottom-slide top and black string neck tie, while the thick black band and bow accent the bottoms. The vintage-inspired Dicey Bandeau top is complemented by a top black band and bow. The boy-shorts bottom with cinched sides complete the look. The 1970s-inspired Frill Me bikini features a halter top adorned with a bow on the front band. This solid yellow bottom has wide side ties. The black-and-gold Triangle top of the Viva Bikini is accented with gold beads has a string neck tie. The tiny string-sided bottoms will have you singing Viva Bikini sitting poolside.

Jane of the Jungle will be right at home wearing Guess animal print swimwear this season. The sexy Surfin’ Safari brown and white giraffe-print two-piece swimsuit features triangle bra with string neck ties and a light gold band. The String bikini bottoms have thin gold string side ties any jungle goddess would approve of. Your safari will be fabulous when you wear the Safari So Good bikini featuring a Bandeau top in pink florals and zebra print trim with O-ring detailing and a lovely pink Ribbon neck tie. The blue animal-print Python bikini has a slidable Triangle top with a small O-ring at the center so you can reveal as much or as little as you like. The string neck tie is a complementary shade of blue and orange and the bikini bottoms, also in blue animal print, with tempting string side ties provide maximum skin exposure so you can soak up the rays while you bask in the sun.

Surfer girls will love the Risky Business Surf bikini by Guess, This gold metallic and black striped bikini has halter-style tie at the neck and racer straps. It is embellished with barrel beads on the back so you can make an impression coming and going. The Low-rise hipster bottom features black-and-gold metallic stripes with sexy narrow sides. The red-hot Risky String bikini has wild red and gold metallic stripes, halter neck tie and is adorned with bamboo barrel beads on the front band. Skimpy red and Black bikini bottoms have tantalizing string side ties. For your softer side, try the Guess Pucker Up Sizzle Stripe bikini in multicolor striped fabric with soft warm tones, gold bra band and neck string tie. The bikini bottoms have natural-color string side ties which complement the color of the bikini and also add a little spice. The gold striped Golden Girl Bikini has triangle slide band and string neck tie. The bottoms of this little bikini are tied with strings at the sides.

Guess monokinis combine the ease of a bikini and the functionality of one-piece swimwear. Choose from the ultra-feminine green and red floral Cabana Party monokini that features a ruffled, plunging V-neckline and slim neck tie. The seductively naughty all-black Chain Gang monokini with a sliding triangles, deep cut-away midriff and gold chain sides on the bottoms will bring out your wild side. If you are more goddess than naughty, take a look at the elegantly beaded gold-on-black Guess Goddess monokini with dramatic plunging V-neckline and double-string neck ties. For the woman who loves understated simplicity, the Guess all-black monokini with gold Piping detail and neck tie is the suit designed with her in mind. The Eye Candy monokini also has a cover-up available separately, Rounding out this season’s Guess monokinis is the totally unique Tribal Affair swimsuit with its multi-color native print, cut-away midriff and one-shoulder design.