Everything about the Betsey Johnson Swimwear collection oozes funky flair with an over the top feminine sweet touch. The fabric choices the 2010 season are bright and fun, with fuchsia lining, leopard prints, tiny checks and lots of lace and ruffles. Lingerie and dessert inspired swimwear prevails. That is a perfect example of the super sweet designs coming from Betsey Johnson this season. Well constructed Betsey Johnson swimwear is worth the investment since many of these pieces can do double duty as nighttime attire, either in the bedroom or out on the town.

The young designer debuted her Alexis Swimwear 2009 collection last year at the Miami Swim Show featuring tribal and exotic influences.

Her collection is a Sophisticated fusion of haute couture style and primal themes… and you can almost feel the raw passion in the print patterns and strong hues.

This striking, Bandeau bikini takes you right into the jungle… in heels!

The retro print pattern is more than eye-catching and the top ties in the front and stylishly drapes down the center for a striking effect.

Sports Illustrated the Halter bikini version of this suit in their 2009 issue.

Ready to explore unchartered territory? Capture this exquisite out-of-Africa look when you hit the beach.

Take a look at this beauty — an exotic two-piece swimsuit from the Alexis Swimwear collection, featuring sexy tribal and primal influences.

Yes, there’s something instinctively alluring about this hot little swimsuit number. And that makes the contrast of all those soft, sweet frills such a pleasant surprise.

This floral Triangle bikini is an adjustable slider top, edged in delicate, feminine ruffles that gently frame the bust for a flattering effect.

And more romantic ruffles frame the bikini around the waist and flounce delicately around the hips, making this beautiful bikini extremely relevant, especially since ruffles are making a major fashion statement vogue this summer.

We love this swimsuit from Miami designer Alexis Barbara because it oozes sex appeal while exuding feminine qualities at the same time.

Just have a little faith in this stunning turquoise “Faith” bikini from the Vix 2009 swimwear collection – it caught our attention and held us captivated by it’s sheer beauty.

The triangle tube top boasts a splash of 23K eye-catching gold detail on straps that tie at the back and neck.

But here’s the best part – that beautiful bling isn’t just for good looks. Move the gold square beading anywhere along the straps for a customized look to suit your taste, then adjust the triangles for cleavage control.

And that’s just on top. There’s more tubing on the bikini bottom, so you can adjust your swimsuit for the perfect rear view too.

We think this two piece embodies a wonderful Brazilian sensability that will get you noticed at the beach or on your next vacation.

Stop the presses… this darling-yet-daring mod bikini is already making headlines at some of the hottest beaches in the country.

We think Betsey Johnson’s conjured up the right recipe with this one-of-a-kind pattern two-piece bikini from her Black Magic swimwear line.

Think sexy. Think sultry. Then add a hint of mystique, a pinch of attitude and adjust the straps to perfection for a customized fit.

The ring-shaped hardware detail on the top adds just the right amount of bling to the bikini top while the strappy tie sides on the bottom nicely accentuate the hips.

And when it comes to accentuating the hips and hugging all those other curves, Betsey Johnson swimwear always fits like a glove.

The brand’s swimsuits are not only stylish, they’re incredibly well constructed with unique prints and designs you won’t find elsewhere.

You’ll rule the beach and all the men on it in this swimsuit. We’re giving this one a two thumbs up for sheer fabulocity!

Many of the nation’s top swimwear designers and retailers joined hundreds of models inside the Orlando County Convention Center to showcase their summer fashions at the oldest and largest surf trade show in the US.

The event features exciting fashion shows, skate and boardsport demonstrations and attracts retailers and manufacturers from surf, skate, swimwear, and urban apparel shops.

We were among the 15,000 people who got a first-hand look at some of the hottest swimwear fashions that will be seen on the beach this summer.

And speaking of hot, we’re thinking you’ll easily raise the mercury in this mod, peace-themed, String bikini that delivers a one-love, stop-the-violence, “don’t I look sexy” type of message to the masses.

Best of all, you can make that statement without ever uttering a word… that’s why this hippie chic bikini with beaded side-ties is an easy winner in our book.

If you like being noticed at the beach and want swimwear with an original flair, Agua Bendita might just be the answer.

We fell in love with this vibrant, multi-colored two piece bikini when it debuted and the Miami Swim Show last July at the Miami Convention Center.

It’s a beautiful String bikini with jewel tones and unique colors reminiscent of the hues you might see underwater. And it’s so sexy and festive that it just makes sense to pair this suit with accessories.

You can’t help but think that even the sun will notice you and smile a little brighter in such a delectable swimsuit.

It’s all part Agua Bendita’s vibrant swimwear collection. And the Agua Bendita brand is getting noticed… one of their swimsuits was featured in the 2008 Sports Illustrated Swimsuit Issue.

So if you want to make a big splash both on land or in the ocean, put on an Agua Bendita swimsuit and get ready to watch the sparks fly.

The two young heiresses are both drop-dead gorgeous fashionistas who move in high-profile circles, live jet-set Hollywoodesque lives and share a passion for haute couture fashion.

And last summer, Alexis Barbara debuted her first swimwear collection at the Mercedes-Benz Fashion Week Miami Swim featuring exotic and tribal influences. We really love this Miami native’s bikinis — they’re uber sexy and extremely skimpy, so wear if you dare.

Alexis has since launched a full ready-to-wear collection that’s getting rave reviews. In fact, the cameras spotted Paris Hilton ringing in the New Year in Australia sporting an ultra chic Alexis dress!

But the similarities don’t end there. Alexis, who like Paris is the daughter of a wealthy property developer (Oscar Barbara) has a thing for Australian hotties. She was once engaged to tennis star Mark Philippoussis — the same guy who had a very public fling with her royal blondness, Ms. Hilton.

The paparrazi spotted the young and beautiful Vanessa Hudgens frolicking at the beach sporting a sexy striped Betsey Johnson bkini.

We absolutely love this nautical-themed look on the High School Musical 3 star! Her striking bikini is detailed with a rope-embellishment trim and finished with beaded, strappy tie sides for extra flair.

And kudos to Vanessa for perfecting this look with a Sara Jessica Parker-inspired daisy in her hair!

Now for extra star appeal, wrap an earth toned sarong around your waist and add a pair of slightly oversized shades along with a slightly oversized bag.

Next, add a chic beach hat and step into a pair of Esparadrills. And lastly, find some arm, neck and ear bling to finish the look and head poolside, or to the beach boutiques — anywhere you can been seen and noticed — for some star treatment.

Don’t worry if you can’t find any paparazzi to mistake you for Vanessa — just opt for plan “B” and head poolside in that hot bikini for free cocktails — you’ll get ‘em.