Luli Fama swimwear is rising as one of the world’s most famous swimwear designers. Though the name itself does not get as much publicity as other brands, it is seen far more often than other swimwear. This is because it is one of the only brands used to dress models in men’s magazines, like Sports Illustrated. The American brand makes quite a lot of waves in the predominantly European fashion world. This is doubly true because the designer herself was originally from Cuba. The brands are popular because they are fun and stylish without being uncomfortable.

Her suits are popular mostly because they are flattering for almost any figure. This is due to a certain way she cuts the suits. Good quality material is also partially responsible, since cheap material will snag easily or show every bump and ripple of skin. Hers are well-lined so one does not feel so naked, but they are not so modest as to make a woman feel old and matronly. The patterns themselves are very cute, which is more easy to wear than something that is out-right sexy.

The shape and cut of these suits are very streamlined. There are not a lot of ruffles and frills that some women can wear easily and others cannot. They are also very secure, so you do not have worry about a bikini top coming untied while you are swimming. The fabrics really breathe well, so on warm days you will not have to worry about suffocating material making you sweaty. Luli stands by the philosophy that some beachwear is silly because they are so delicate, women are afraid of getting them wet.

That said, these suits are not just for rough activities. They are also quite lovely to look at and can make solid fashion statements. The designer includes such details as glass bead work or sturdy but beautiful embroidery. Many like to view them as fully functional clothing pieces that can be beautiful and durable.

She makes more than just traditional bathing suit collections. All the accessories a person could imagine for beachwear are available. Sticking to the idea of ‘bathing suits as actual clothing, ‘ she has sarongs and wraps to help turn bathing suits into full outfits. They are all still very light and good for beaches, so you can run with the wind in your hair and not be burdened by clothes that are too tight or do not have good movement.

Bathing suits are often a very niche market. They are directed towards younger women under the age of thirty. Luli Fama is no exception, barring the fact that her suits still fit women of all ages quite well. Though the suits are advertised to the target age group, more and more older women are discovering that they, too, can easily wear such garments without feeling out of place or inappropriate. The colors are the youthful and fun part while the cuts are more timeless.

Like all good high fashion designers, Luli Fama is known for her experimentation in her garments. Some pieces are unlike anything the design world has seen before. She often tries to bridge the gap between the bikini and the one-piece suit. By taking a one-piece and cutting out sections of the torso, many often wonder into which category it falls.

One very interesting piece is a standard, modest bikini but the color of the fabric is extremely close to that of skin–close enough to fool people from a distance. This is just one of the ways how the designer is so playful without being too revealing. Her models often combine the swimsuits with actual clothes to turn them into merely another part of an outfit.